PICNIC '24
The new HA summer collection evokes the atmosphere of picnics.
If you, too, can picture the French Riviera and feel the inimitable charm of the lifestyle there, then you’d surely love to pack your picnic basket straight away to experience the magical closeness of nature and that carefree happiness for yourself.
Inspired by the wonderful natural world around us, moments spent outdoors and French culture, these new pieces combine the joy of picnicking with feminine elegance.
The message of the new collection is to make time for what really matters: spending a day with our friends, family and loved ones; this strengthens our bonds, and in a quiet, peaceful setting, moments of happiness can find us in an instant.
Let the charm of summer wash over you and choose a piece from the summer collection that truly suits you!
Bring that Mediterranean lifestyle into your everyday life and break free from your daily routine with your favourite picnic outfit!
The French Riviera is as if it were the home of sunshine.
The endless blue of the sea ripples gently, as if it were made of crystal, and every wave paints the shore with tiny sparkles.
Come and have a picnic with us here, under the shady trees!
The endless blue of the sea ripples gently, as if it were made of crystal, and every wave paints the shore with tiny sparkles.
Come and have a picnic with us here, under the shady trees!
Provence is a true gem of the French coast: a place where the Mediterranean way of life, the lightness of sweet drinks and the flavours of fresh, local food come together to create the perfect picnic experience.
It’s no coincidence that the pieces in the new collection feature playful pink tile patterns, classic sailor stripes and bright, vibrant colours — after all, these elements all evoke that carefree, sun-drenched femininity that permeates the magic of Provence.
It’s no coincidence that the pieces in the new collection feature playful pink tile patterns, classic sailor stripes and bright, vibrant colours — after all, these elements all evoke that carefree, sun-drenched femininity that permeates the magic of Provence.
Let's head for the town and the beach!
Provence owes its stunning and varied landscape to the delightful Mediterranean climate: from dense olive groves and vibrant lavender fields to fragrant pine forests and vineyards stretching into the distance, every corner looks more beautiful than a painting.
The landscape exudes a natural elegance and tranquillity that immediately captivates you — and the new collection brings this effortless charm to life.
The landscape exudes a natural elegance and tranquillity that immediately captivates you — and the new collection brings this effortless charm to life.
By the afternoon, the sun takes on a golden hue, bathing the waves, the tiny houses clinging to the hillsides and the bustling terraces of the seaside cafés in a soft glow.
The sky and the sea merge on the horizon, and the colours shift as if drifting into one another from a painter’s palette.
On the Riviera, summer is not merely a season — it is a state of being: lightness, freedom and savouring life’s little pleasures.
The sky and the sea merge on the horizon, and the colours shift as if drifting into one another from a painter’s palette.
On the Riviera, summer is not merely a season — it is a state of being: lightness, freedom and savouring life’s little pleasures.
Narrow paths wind their way through olive groves and citrus orchards, whilst the scent of lavender mingles with the salty breeze in the air.
Behind the colourful shutters of the sun-drenched villas, a peaceful, timeless life unfolds, as if every moment here were allowed to linger just a little longer.
Behind the colourful shutters of the sun-drenched villas, a peaceful, timeless life unfolds, as if every moment here were allowed to linger just a little longer.
After our walk around town, let’s carry on with our picnic in a cool spot!
