HELLAS '26
The Greek summer has a rhythm all of its own.
The sun slowly melts into the surface of the Aegean Sea, the whitewashed walls reflect the light, and the salty air evokes both freedom and eternity.
Greece is not merely a place — it is a feeling. A timeless world where nature, art and mythology intertwine.
For the ancient Greeks, the sea was not a boundary, but life itself. The gods were just as present in the waves as they were in the silence of the olive groves or the shadows of the marble temples.
The power of Poseidon pulsed through every wave, whilst Aphrodite was born from the foam — an eternal symbol of beauty, femininity and sensuality.
Greek art has always been about proportion, harmony and the beauty of nature.
Soft folds, organic forms, colours bleached by sunlight, golden radiance and deep blue contrasts.
The ancient ruins still stand today with the same elegance as they did millennia ago — a reminder that true beauty is timeless.
HA’s new Hellas collection is born from this atmosphere.
It brings together the vibrant blue of the sea, the golden light of sunsets, the freedom of Mediterranean life and the mystique of the ancient world.
The forms are both soft and powerful, like the figures of Greek goddesses, whilst the details are like a modern reinterpretation of an ancient myth.
This collection is a journey.
A summer evening amongst the cliffs of Santorini.
A boat on the open sea.
Lights dancing amongst marble columns.
Salt-kissed skin, gold jewellery, hot stones and an endless horizon.
HA’s Greek collection is a celebration of freedom, feminine strength and timeless Mediterranean beauty.
In Greece, everything is about light.
The dazzling sunshine, the warmth reflected off the white walls, the scent of citrus groves and the vibrant colours of a Mediterranean summer.
Life here is at once sensual, playful and timeless — as if the boundaries between reality and myth were blurring.
HA’s new Greek collection evokes this enchanting Mediterranean world.
The collection features prominent shades of lemon yellow and orange, citrus motifs and sun-kissed tile patterns, all of which embody the energy of a Greek summer.
The patterns almost transport you to Delphi.
It’s as if you were walking barefoot on the cobblestones of a secluded Greek courtyard, where every detail has a story to tell.
Sunlight glints golden on the hand-painted tiles, the air is filled with the freshness of citrus, and the light-heartedness of Mediterranean life permeates the whole world.
Every bag encapsulates a moment:
the hot stones under the sun,
the shade of the lemon trees,
the pulse of the Greek streets,
and that sense of Mediterranean freedom.
HA’s Greek collection is a journey bathed in sunlight — a modern, artistic interpretation of the Mediterranean way of life.
The Greek Olympics and the laurel wreath are among the most powerful symbols of ancient culture: emblems of glory, victory and eternal beauty.
The first Olympic Games were held in the sacred grove of ancient Olympia in honour of Zeus.
The competitions were not only about strength and endurance, but also about honour, human excellence and reverence for the gods.
The victors were crowned with a laurel wreath – this simple yet noble adornment became a symbol of eternal victory and immortal fame.
The Greek laurel wreath was associated with the god Apollo, who was the god of the arts, light and harmony.
The wreath, woven from laurel leaves, symbolised strength, wisdom and triumph, which is why it was worn by poets, rulers and Olympic champions alike.
Even today, laurel leaf motifs convey a sense of timeless elegance.
Their delicate curves and organic forms evoke the beauty of nature, whilst embodying the noble legacy of the ancient Greek Olympics and the celebration of victory.
Greek laurel groves evoke one of the most distinctive atmospheres of a Mediterranean summer. The warm sea breeze flowing through the deep-green foliage, the spicy scent of laurel and the sun-drenched landscape combine to create a peaceful and timeless atmosphere. The laurel is not only an integral part of the Greek landscape but also of ancient culture; its groves preserve memories spanning centuries. As you stroll amongst the leaves, the scents of the sea, the mountains and the sunshine mingle, evoking the slow, harmonious rhythm of Mediterranean life.
In Greece, the sea is more than just a landscape — it is a living, breathing mythology.
For centuries, the waves of the Aegean Sea have carried stories with them: legends of gods, sailors’ memories, the secrets of lost cities, and the raw, instinctive beauty of nature.
The Greeks believed that behind every wave lay the power of Poseidon — the god of the sea, who ruled over both storms and infinite tranquillity.
A whole other world lies hidden beneath the water. The shimmering interiors of shells, fish glinting in the sunlight, crabs hiding amongst the rocks, and slowly moving starfish — tiny marine wonders that are the natural treasures of the Greek coastline. The sea is at once wild and gentle, unpredictable and infinitely calm. It is this duality that has also inspired HA’s new Greek collection.
This collection is like a summer dip off the Greek coast:
salty air, sun-kissed skin, a glistening water’s surface and the secrets hidden in the depths of the sea.
The collection brings the magic of the sea to life.
The deep blue shades evoke the boundlessness of the Aegean Sea, the lighter blues the translucent glow of shallow water, whilst the wave-like motifs trace the sea’s constant movement across the HA bags.
These richly handcrafted details flow organically across the shapes — as if the water itself had shaped them.
Marine creatures feature as prominent motifs: in the form of fish, shells and crabs — as if the sea had washed its tiny treasures ashore this summer.
In Greek mythology, the sea was a symbol of life, rebirth and feminine energy.
Aphrodite was born from a shell, and water has always represented a connection between the human and divine worlds.
The figure of Poseidon embodied the power and freedom of nature — that raw energy which is both fearsome and beautiful.
The HA collection reinterprets this ancient connection in a modern, playful and artistic form.
Irresistible stripes, a sea breeze and a sense of freedom – that’s what the Greek collection is all about.
Classic sailor patterns and pieces inspired by sailing bring the atmosphere of the Greek islands to life. Imagine a sun-drenched deck, the salty sea air and endless blue skies – we’ve designed every detail of the collection to capture this feeling of life.
Set sail with us, dress in true sailor style, and experience the freedom of a Greek summer!
Sail in Greece. Live the summer.
Walking through the streets of Greece, it feels as though time has stood still. The narrow alleyways winding between the whitewashed walls envelop you in their cool embrace, whilst the sunshine casts golden patches of light onto the cobblestones. The blue doors and shutters shine vividly against the dazzling whiteness, as if they had been born from the waves of the sea itself.
